What is Adwords remarketing

The answer to the question what is remarketing is on everyone's lips. Many companies that start with Google Adwords look for conversions, namely, useful actions by the user when they enter your website for the company that publishes the ad. Nevertheless, in some professional sectors, How could it be real estate or cars?, the conversion time is really high. Thus, the remarketing en Adwords acquires enormous importance.

Launch a remarketing campaign to improve the ROI

A user who starts at Google Adwords usually does it with the aim of improving the return on the investment that you have previously made. Thus, a Remarketing campaign allows to impact a user who had previously visited a specific website. Nevertheless, allows you to do so in a totally personalized way depending on the moment of conversion in which it has remained.

In this sense, the owners of e-commerce or stores online they can create custom ads for all those users who have been close to convert. So, You can limit the frequency that users can see this ad. In fact, Experts recommend that you never show more than five times daily as it can be considered spam. What's more, The first week after being close to buying a product You can remember the strengths of said product. If after seven days it still does not convert, It can also be impacted by promotions of said product.

What goal does remarketing have?

The objective of remarketing It is none other than to return to remind the user who on occasion showed interest in a product In the Google and, therefore, give reasons to end up acquiring said product or service and, therefore, Generate conversions that increase the ROI offering these goods.

Simply, con Google Remarketing Ads are shown for a defined audience that has visited your site previously, even when navigating anywhere on the network.

• In One Line we provide excellent Google remarketing services to our customers.
• We offer paid search remarketing services.
• This helps attract the attention of possible customers to your site and turn them into buyers.

Remarketing display campaigns

The red de Display It is one of the best scenarios to carry out Remarketing campaigns. They are all those websites that are part of the Google network, known as Adsense. These types of tactics are based on cookies. When a user enters a website records a cookie. This way, From Google Adwords remarketing you can create an audience from the accumulation of cookies. This also allows identifying behavior patterns that the algorithm will use in your favor to effectively remarketing.

Launch one Display campaign means accessing more than two million websites, which means practically reaching 90 % of Internet users. What's more, The display network is much more visual through El Use of Banners The TrueView Videos Bumper and YouTube. Even, It can also appear in the Gmail account of all those users who have visited a previously website.

This type of remarketing also benefits from what is known as Smart Bidding or intelligent bids. Google algorithm uses Machine Learning techniques that allow the advertiser to show their SEM campaigns to those users who are more likely to end up becoming. Traditionally, CPC manual bids, Improved CPC or maximize clicks prioritize the amount above quality. In this sense, A bid to maximize conversions, Target CPA next to a remarketing audience well segmented, allows you to be much more effective. Use the Remarketing lists to show ads of different products and services that can be visualized, creating text ads that are displayed when the user introduces a certain keyword.

When you set up one Adwords Remarketing campaign You have to be clear about the goal you want to achieve, If you have one online marketing strategy defined above will help you. Define well Type of campaigns segmentating, by advertisement groups and keywords or use campaigns Dynamic remarketing According to the interests of your audience. You can use Remarketing tags For for example a campaign focused on mobile application trafficking.

Definitely, saber what is remarketing and apply it correctly allows give a second chance to all those users They showed interest on a website, But for some reason they did not end up becoming. What's more, It also allows to enhance the brand image and improve the return on the expected investment.

Do you want to do a remarketing campaign?

In One Line we can create your remarketing campaigns.