What is the conversion funnel?

There are many people who wonder How to do an funnel of conversion. And funnel (in Spanish, "funnel") conversion is the methodology used to define and plan the different steps that users must follow to achieve their goals. And a good strategy of this allows you to reach many more people effectively and increase conversions of a company.

Below will be detailed what is a funnel Of conversation and how to create it.

What does the conversion funnel consist of?

The conversion funnel is a very powerful tool. marketing, currently widely used in the sector ecommerce. What's more, It can also be applied when carrying out offline campaigns. It is the best way to generate more conversions.

It is very useful for a company to know the steps it must follow to optimize its funnel Of conversation. Thus, will allow the company to increase its sales and meet its objectives.

What are the main phases or stages

These are the main stages of the funnel Of conversation:

1. TOFU step. It is the stage in which the user has a need and begins to look for information to satisfy it.. Therefore, It is the best time to attract the client and provide them with the information they are looking for.

2. Etapa MOFU. The user is clear about what they need, but you still don't know which is the best option. Thus, It is essential that the company offers valuable content to customers so that they become a lead.

3. Etapa BOFU. The user is now ready to bet on the company and only needs a push from the brand. This is the perfect time to offer discounts or personalized services.

Why are conversion funnels used??

They are used for different reasons, but the two main ones are to improve the planning of a company and increase the number of conversions. Here are some of the reasons to use funnel in a business:

1. It allows you to reduce the number of steps to get a person to become lead.

2. It offers the possibility of optimizing the web page and generating funnels to attract more customers and increase sales.

3. Allows establishing direct communication with interested users.

4. Gives the possibility of offering exclusive discounts.

5. Offers an opportunity to optimize investment.

6. Allows you to better understand the real needs of users.

The importance of funnel to make better decisions

Every company that starts a project wants to get the most out of it. cost effectiveness and, Thus, the funnel It is a key tool to achieve it. Y, at all times, The main objective of every company should be to have a low loss percentage.

It is essential that the users who pass the stages of the funnel are as many as possible so that they become customers.. In this case, The funnel helps to see the users that are being lost and is also a way to optimize the different phases so that a company can take the Right decisions. Therefore, make a behavioral analysis of users is essential.

It is necessary to take into account a series of aspects. For a start, the moment when users fall out of the funnel. Knowing the dropout percentage is a way to improve and propose most effective strategies. What's more, it's of vital importance detect errors and areas for improvement.

Definitely, the funnel allows you to have a clearer idea of ​​the planning and distribution of resources of a company. It also helps calculate the return of investment.