Metrics to measure the success of content
If you write content for a blog or website, Surely you have realized the importance of optimizing your results to improve the image of the brand you represent. To use metrics To measure the success of specific content corresponds to the content marketing which allows you to make a real assessment of its success and know how, in necessary case, you can improve your work.
What are the essential metrics that you should use to assess yourcontent writing?
Knowing the main ones is key for any digital marketing strategy. Don't forget that creativity is basic when writing, But even more important is having reliable information about the people you are addressing..
web traffic
It is an essential measurement point for analyzing the success of any website.Measures how many visitors a website receives during a certain period of time. But we cannot stop at this figure alone.. You also have to assess the channel where most of the traffic comes from in order to better boost it., as well as the keywords that have led them here.
Other basic metrics of content writing
In addition to web traffic, there are others 3 basic metrics to analyze the results of the content offered. Its about:
- total number of subscribers,
- of the followers we have on social networks
- and the backlinks that point to our website.
The CTR of calls to action
A good CTR in response to the differentcall to action sent to leadsfor conversion shows us the effectiveness of our content strategy.
The number of subscribers
If an Internet user reaches the blog and subscribes, is telling us thatinterested in the content what we offer you. What's more, there is a good chance that you will end up becoming a customer.
Conversions to leads
LosLeads are people interested in our products, although they still need work to get this sale. Anyway, Conversions to leads are a reference that shows us if we offer our visitors content of interest.
Customer conversions
If the percentage of conversions to leads is important, it is even more so transformation to clients after the process called Lead Nurturing. This process is a marketing technique that consists of giving value to the conversions made by the user.. Its objective is to accompany the user from the registration process until a sale of our product or service occurs.. Namely, the greater number of people who become customers, the more we will know if our actions are on the right path.
Recurrence in content marketing
Although new clients are important, Even more so are those who periodically return to make a purchase..
Therecurrence It is another of the essential content metrics to know if a strategy is on the right track.. If we know the percentage of clients who return to us and their characteristics, we can know how to act to improve it.
Do you want to know more about content metrics?
At One Line we are specialists in this type of campaigns.
