Differences between Google Express and Google Ads
You know Google Express? He is the little brother of Google Ads, a simplified but bully version of the world's most used SEM platform. Let's see how they differ and what makes each one special.
If you are a professional or a cycle or career student, this interests you, If you are an expert you can review knowledge, And if you are the owner of a local business and want to run advertising campaigns online but you don't even have time, no knowledge… eyes wide open! There is a formula for you.
What is Google Ads?
Previously called Google Adwords and now Google Ads, is the program Google advertising, omnipotent and omnipresent being of the 21st century. Millions of users consult Google every second to explore products and services.
Many users do not know how to differentiate between Google Adwords and Google Adwords Express. Colloquially they call “adwords” to both things and this mistake can cost them dearly when it comes to pay per click.
The purpose is clear in both: the advertiser pays to get a potential customer or a purchase directly from their products.
There are several strategies such as cost per click (CPC), maximize conversions, maximize clicks and other ways in which ads will appear.
Where is advertising displayed on Google?
Ads can be displayed on two sites:
- Search Network: Text ads that show when you search, below the search bar or on the side.
- Red Display: advertisements in the form of banner displayed on associated websites (news media, sports, diaries online, blogs, video platforms, etc).
Particularities of Google Ads and Google Express
Google Ads It is aimed at companies that have clients from different geographic ranges, covers local sales, national and even international.
To advertise on standard Google Ads you need a website
Adwords is designed for large accounts, brands that sell a lot and well and have marketing professionals especially dedicated to creating and controlling advertising campaigns and website advertising.
Particularities:
- – The SEM campaigns They are manually controlled and can be adjusted at any time.
- – It allows one study and selection of keywords a placer, including negative keywords that you do not want to rank for under any circumstances.
- – Daily budget allocation and maximum amount you are willing to pay for each click (Maximum CPC).
- – Your Google ad appears on the Search Network, the Display Network and mobile ads.
- – Advanced formats (video ads, gifs, etc).
- – Free geographical selection (the one you choose).
In Google Express you don't need a website
All you have to do is associate your business with a Google Maps location. (Google Local).
- – Campaigns are developed automatically.
- – Once the type of business has been selected (activity), Google offers you a closed list of keywords that you can select and eliminate, but it does not allow you to enter the ones you want.
- – CPC Allocation and Total Monthly Budget. Google offers you an estimate of the average CPC and you decide whether to raise or lower it.
- – Google ads only appear on the Search Network and mobile ads (Does not include the Display Network).
- – Text ad types only (does not allow advanced formats).
- – Geographic limitation (64 km).
Differences between Google Ads and Google Express
According to the Californian company's own words, “Google Ads is an advertising option that provides a full control over campaigns: segmentation, formats, settings and functions”.
- – It is the answer for companies with a medium-high turnover volume, who need a widely configurable and modifiable platform to align with their business objectives exploiting all means, digital channels and platforms that are within our reach.
Google Express it would be the hypervitaminized version. Allows you to select three types of objectives:
- get calls,
- visits the
- perform an action on your website (if you have it),
“the smart and easy solution for entrepreneurs and small businesses that allows users to contact your business at relevant times”.
- – It is the solution for managers local businesses without time or knowledge that allows you to create an ad in 15 minutes and let Google take care of the rest.
Definitely, Google Express Spain meets the needs of small businesses that want to expand their business by integrating into the digital environment, while the classic version supports medium and large companies to strengthen their marketing strategies. marketing online.
If you have an online store and are looking for how increase online sales You should inform yourself about the campaigns Google Shopping which are the most successful when purchasing on Google.
