How to optimize Google My Business to position yourself in Google

The Google service known as Google My Business seeks to position businesses with the help of specific information based on the location.

We know that every company wants to improve its visibility and reach potential customers and, thus, we affirm that it is possible to do it.

Below we give you a series of keys to optimize the options offered by the tool Google My Business. Among the most prominent are management of your data, possibilities for direct interaction with customers and detailed analytics.

What is Google My Business?

My Business is a very useful tool for clients looking to connect their businesses and brands. It is very effective because, for many organizations, be positioned in specific geographic frames is essential.

From our experience we recommend using it to work on the SEO of your company, Since the google store shows a lot of information about contact details and reviews.

Thus, with the help of Google Business your business information will appear on both Google Maps like in Google Search. Due, it will increase your visibility and it will also be a way to reach new customers.

Tips to configure your profile in Google My Business

Next we are going to give you some tips so that you know how to successfully configure the profile and thus achieve better results.

Be precise and specific with the information you provide in My Business

It is important that you be specific and that you provide as much information as possible about your business for the search engines. It is convenient that you define the business model well, activity, products and services, as well as give company or brand keys. We also recommend that you highlight the mission and differential values.

uses keywords

When positioning any business, content plays a key role. It is essential that you use the appropriate vocabulary, as well as keywords that perfectly define your business model. In this way you will get Google to pay attention to the keywords that you choose to improve the positioning.

It is not convenient to fill in the description quickly and with information that is not relevant; above all, It is important that it contains keywords and valuable content.

Encourage the creation of reviews for your business

This is one of the best tips we can give you. so that you increase positions and gain authority at the SEO level. Getting positive reviews about your business will make Google understand the importance and quality of what you do and you will get a higher positioning.

We recommend that you ask customers to write a review about their experience. In the same way, It is important that you respond to all the opinions you receive, and that you take opinions that are not so favorable as constructive criticism. all feedback good for something, above all to learn and improve.

Con Google My Business you have a wide range of opportunities and, It is also a free and easy to use tool. If you are looking to create effective campaigns to reach your target audience, we advise you to have professionals marketing digital, web design and positioning to achieve the desired results.

Related Posts:

Training in Google Analytics, Google Adwords y Google Search Console How to spot cannibalizations on Google Learn about Google patents to improve your SEO The 6 best tools to find keywords for your Adwords campaigns Differences between Google Express and Google Ads How to Choose the Best Contact Form Plugin for Your WordPress Site